Squeezing Ketchup, Not Liquid

H.J. Heinz did their best to keep the watery liquid part of ketchup from soaking your bun. Their redesigned bottle lid had a little reservoir around the spout to catch the liquid. Product trials at my house revealed “performance issues” with this device. The concept is an interesting one.

The problem with this solution was that ketchup was viscous enough to lodge between the tube and the cap side. Thus, the watery liquid did not come out the first time the bottle was used but would come out after a few uses. The new generation bottle solves the problem by squirting the ketchup from the bottom. The watery liquid is on top and the last thing to come out.


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