No More Marker on the Walls!

What could be better than a mistake-proofing device that increases sales by creating a niche in a commodity product category?

Crayola is selling markers that don’t write except on special paper. No more blue, green, and red-fingered toddlers. No more ruined clothing. Nice mistake-proofing. Masterful marketing. GE essentially gives jet engines away in order to get 20 years of repairs business. Perhaps Crayola should give away the markers to get the specialty paper sales.

Can you think of an industrial use of this technology?


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